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When They Zig--You Zag
If you're like most consumers, the mail carrier cometh and you are deluged with packages. Most of them asking you to send money. So you separate your bills into pile A, and junk mail into pile B. And if you get around to it, you might go through pile B.
Author: Tommy Yan
Direct Mail Marketing With Postcards: Got Stopping Power?
Without stopping power, your direct mail postcards will be ignored. Here's how to prevent such costly failures.
Author: Brandon Cornett
Nine No-noes of a Direct Mail Letter
Then I got a chance to look at a direct mail campaign they were sending to their database. It consisted of...
Author: Tommy Yan
Use Email Marketing Wisely; Stand Out From Junk Mail
Some guidelines you should follow to make your marketing email stand out from bulk of junk mail.
Author: Isaac Chu
The reasons why you need direct marketing templates
Direct marketing is what can help you increase and retain a good relationship with your customers or consumers. This is also what helps you get in touch with potential customers by directly targeting their needs.
Author: Florie Lyn Masarate
 The Humble Postcard Is Making A Comeback
Once lost in the glitter of the dot com era, both online and offline marketers are rediscovering the value of the simple postcard. Here's why.
Author: George Dodge
Top 10 Reasons to Use Digital Business Cards
The use of DBC’s (digital business cards) will certainly revolutionize how information is delivered to potential customers.
Author: Detra Davis
The thing with mailing postcards is...
Making a hit of mailing postcards... Promotions being a necessity, what can you do to make direct mailing postcards be a hit and spell big bucks for you?
Author: Florie Lyn Masarate
Direct Mail Postcard Rules
Being great at what you do is not always enough to keep the customers that you have earned. It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have
Author: Joe Niewierski
10 Elements Every Direct Mail Piece Should Have
Get Better Results from Your Direct Mail. Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the
Author: Joe Niewierski
 What the Heck is a Campaign and Why Do I Need to Do One?
As I have been educating my clients for years now, I realized this subject of campaigns needed a full explanation. So here goes...
Author: Joy Gendusa
There’s More to Marketing ROI (Return On Investment) than Meets the Eye
All too often people look at marketing ROI in terms of response rate: This is wrong think. When it comes to marketing ROI, you have to realize that the term means Return On Investment and the return is measured in dollars.
Author: Joy Gendusa
Make Your Mailing a Home Run, Not a Strike Out!
You can use great design and copy to get a better response. When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if y
Author: Joy Gendusa
Specialized Mailing Lists Make All the Difference
If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your
Author: Joy Gendusa
Rising Postal Rates? Don’t Cut Down the Direct Mail
Many companies have used this as a reason to send out fewer or smaller mailings in an attempt to keep their costs down. The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates.
Author: Joy Gendusa
Effective List Management Can Save You Big
Let’s talk about how to keep your postage costs down. So far you have been following my advice and mailing to the same list more than once. At some point you find lists that will produce returns continually, but you notice that you are receiving mor
Author: Joy Gendusa
Mailing Lists – Keeping it Simple
The ABC’s of Direct Mail Mailing Lists. The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a
Author: Joy Gendusa
Direct Mail – Don’t Assume, Just Test and Track
Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do.
Author: Joy Gendusa
Do You Make These 5 Mistakes When Writing Sales Copy?
A brief discussion of the 5 common mistakes that are made with sales copy
Author: Gary Glasscock
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