Content Analysis

Content analysis is an investigation tool for doing the systematic assessment of the content with the purpose of finding the importance of the communication.

Uses of Content Analysis ---

• In communication content, it divulges an international difference.
• Perceive the existence of propaganda (spreading of rumor or information like a wild-fire with some intention behind it).
• Make out the purpose, focal point and communication trends of an individual, group or institution.
• Express attitudinal and behavioral answer to the communications.
• Find out the psychological state of a person or a group.
• As a commanding tool, it settles conclusively for the authorship.
• It is helpful in examining the tendency and the outline in a document.
• It gives a practical base for examining the shifts in a public opinion.
• Content analysis is above a word-frequency count, even though such counts might be a constructive starting point.
• Because of its reliance on the coding and on the categorizing data, Content analysis is generally well-heeled.
• When doing the audience research, there develop a proficiency to make links between causes and effects.
• For a media organization, the main function of content analysis is to assess and enhance its agenda.

On a range of levels, the text is coded or broken down into the convenient groups for the purpose of performing the content analysis on a text. After that, it is examined to use one of the content analysis' basic methods-- conceptual analysis or relational analysis.

Conceptual analysis shows the rate of recurrence of the concepts, mostly personified by words of phrases in a text. For example, with the conceptual analysis you can find out how repeatedly words such as “anger,” “outrage,” or “resentful” surface in a poems.

Whereas, relational analysis scrutinize the relations among the concepts in a text. This is to say that you can make out what other words or phrases can be emerged next to it and then decide what different meanings become manifest.